Thoroughly documented and richly illustrated, this groundbreaking exhibition catalogue presents three European-born experts in their field who immigrated to the land of Israel and laid the foundations for modern Hebrew bookmaking, graphic design, and typography. Beginning their careers in Germany, each of these pioneers left his or her mark on the visual culture of the nascent state and the revival of the Hebrew language. The book – a collaborative project by scholars and researchers from Israel and Europe specializing in history, cultural studies, and design – draws on extensive archival material to address timeless professional questions, bringing to life the endeavors and cultural milieu of three inspiring figures.